Business Plan

Bilawal Store Business Plan
*Floral Display Specialists - Trade Strategy 2024/25*

1. Executive Summary

Business Name: Bilawal Store
Location: 10 Saunders Close, Ilford, England, IG1 4DF
Contact: support@31sch.com | +44 7956 155627
Core Product: Premium floral centerpiece displays & decorative stands
USP: Artisan-crafted, florist-approved designs combining functionality with aesthetic appeal

2. Market Analysis

Target Markets:

• B2C: Home decor enthusiasts (65% revenue)

• B2B: Florists/event planners (35% revenue)

Industry Trends:
✔ 22% UK growth in home floral decor (2023)
✔ Rising demand for modular display systems
✔ Sustainable materials becoming purchase drivers

Competitor Edge:
• Only UK supplier offering 15kg+ weight capacity
• Trade loyalty program (10% discount + priority shipping)

3. Product Strategy

Core Lines:

2024 Expansion:

• Launch "Botanical Modern" collection (Q3)

• Introduce rental program for event planners (Q4)

4. Operations Plan

Shipping & Fulfillment:

• UK: £8 (3-7 days) → Free over £200

• International: £18 (7-14 days) → Free over £200

• Returns: 15-day free returns (UK)

Suppliers:
• Local Essex metalworkers (60% inventory)
• Sustainable timber from Scotland

5. Marketing Strategy

Digital Presence:

• Instagram/Pinterest: Daily floral styling content

• Google Ads: Target "wedding centerpiece ideas"

• Trade Shows: Chelsea Flower Show exhibit (May 2024)

Promotions:

• "Design Your Own" contest (User-generated content)

• Wholesale portal for florists (Minimum order: £500)

6. Financial Projections

Year 1 (2024):
• Revenue: £180,000
• COGS: £90,000
• Net Profit: £45,000

Growth Drivers:

• 30% B2B sales increase through trade partnerships

• 15% average order value boost via accessory bundles

7. Risk Management

Mitigation Strategies:
⚠ Supply chain delays: Maintain 3-month buffer stock
⚠ Copycat products: Patent pending for signature designs

8. Contact & Support

Trade Inquiries:
📞 +44 7956 155627 (Press 2 for Trade)
📧 support@31sch.com